Monday, June 30, 2014

Yearning: In Music, Literature, Television and Consumer Paradise

In  honor of ABCWednesday's "Y" Week, I thought I'd talk about yearning. According to

year [yurn]

verb (used without object)
1. to have an earnest or strong desire; long: to yearn for a quiet vacation.
2. to feel tenderness; be moved or attracted: They yearned over their delicate child.

 Famous Quotes:

“But I don't want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
“How we need another soul to cling to, another body to keep us warm. To rest and trust; to give your soul in confidence: I need this, I need someone to pour myself into.”
Sylvia Plath, The Unabridged Journals of Sylvia Plath 
“I’m wearying to escape into that glorious world, and to be always there: not seeing it dimly through tears, and yearning for it through the walls of an aching heart: but really with it, and in it.”
Emily BrontĂ«, Wuthering Heights 
“They say "ya gotta stay hungry"...
Hey Baby...I'm just about starvin' tonight!”
Bruce Springsteen
“...Give me your tired, your poor, your huddled masses yearning to breathe free... ”
I never expected anyone to take care of me, but in my wildest dreams and juvenile yearnings, I wanted the house with the picket fence from June Allyson movies. I knew that was yearning like one yearns to fly.“
Books may be burned and cities sacked, but truth like the yearning for freedom, lives in the hearts of humble men and women.

Musical Yearning- 

 Ben Harper "Morning Yearning"


Yearning and Humor

Seinfeld "The Keys" (Do You Ever Yearn?)

Integrating yearning and visual literacy, I thought I'd share the infographic below on how advertisers and marketers use color and design to help play to our yearnings and affect our purchasing. While it is meant for marketing purposes, as consumers, it's awful helpful to know how we may or may not be suckered into following and feeding our impulses and yearnings.

[Note: the infographic below on how color,  design, time, and the power of words are used to play on our yearnings and affect our purchases can be found at and used the following resources:,, "The Effects of Store Environment on Shopping Behaviors: A Critical Review" by Shun Yin Lam, "The Profit of Color" by Color Marketing Group,  and "The Psychology of Color in Marketing by June Campbell.]

How do colors affect purchases?

That's about it for this week.
Thank you, as always for your visit.  Please share your yearnings in the comments below.


  1. I did a whole study with grade 7 kids about how colour affects buying. Fascinating stuff.

    abcw team

  2. Gimme, gimme. Fascinating stuff!

  3. Great information, the Info-graphic is very cool as well.
    Have a nice day!

  4. These types of buying boosts really are spot on.
    When one looks at a stores merchandising its really obvious and I have to admit it can influence me too.

  5. Balance your spiritual energy and get in harmony with your soul by practicing these Radha-Krishna meditations.

    Sri Gita Govinda
    -A book written in the 12th century, this is a description of the intimate loving affairs of Radha and Krishna

    Govinda Lilamrta
    -An 400 year old book which poetically describes the eternal daily pastimes of Radha and Krishna

    Ananda Vrindavan Campu
    -This is probably the most poetic and intimate portrayal of Sri Krsna’s life in Vrndavana that has ever been written.

    Prayers of Service to Radha and Krishna (Sankalpa Kalpadruma)

    Prema Samputa The Treasure Chest of Love

    And the following four are taken from Visvanath Cakravarti's Camatkara Candrika, a 300 year old scripture that talks about the love meeting of Radha and Krishna:

    The Meeting in the Box

    The Meeting of Sri Krishna Disguised as a Female Doctor

    The Meeting of Sri Krishna Disguised as a Female Singer

    The Meeting of Sri Krishna Disguised as Abhimanyu

    And lastly, we have a very amazing scripture which describes the 24 hour daily loving affairs of Radha and Krishna in Vrindavan, called Bhavanasara Sangraha. This book is now available on Amazon for Kindle, for only $3.49

    Here is a 41 page sample of Bhavanasara Sangraha:

    The above book can also be read on your PC using Amazon Kindle for PC, download here for free:

    Disclaimer: We are not affiliated with ISKCON in any way whatsoever. ISKCON, or "The Hare Krishna Movement" as it's popularily known, is a radical and extremist distortion of the original Radha and Krishna dharma from ancient India. The author of the above book Bhavanasara Sangraha is no longer affiliated with ISKCON either, having cut all ties to ISKCON a few years ago.