Monday, June 30, 2014

Yearning: In Music, Literature, Television and Consumer Paradise

In  honor of ABCWednesday's "Y" Week, I thought I'd talk about yearning. According to Dictionary.com:

year [yurn]

verb (used without object)
1. to have an earnest or strong desire; long: to yearn for a quiet vacation.
2. to feel tenderness; be moved or attracted: They yearned over their delicate child.

 Famous Quotes:

“But I don't want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
“How we need another soul to cling to, another body to keep us warm. To rest and trust; to give your soul in confidence: I need this, I need someone to pour myself into.”
Sylvia Plath, The Unabridged Journals of Sylvia Plath 
“I’m wearying to escape into that glorious world, and to be always there: not seeing it dimly through tears, and yearning for it through the walls of an aching heart: but really with it, and in it.”
Emily BrontĂ«, Wuthering Heights 
“They say "ya gotta stay hungry"...
Hey Baby...I'm just about starvin' tonight!”
Bruce Springsteen
“...Give me your tired, your poor, your huddled masses yearning to breathe free... ”
I never expected anyone to take care of me, but in my wildest dreams and juvenile yearnings, I wanted the house with the picket fence from June Allyson movies. I knew that was yearning like one yearns to fly.“
Books may be burned and cities sacked, but truth like the yearning for freedom, lives in the hearts of humble men and women.


Musical Yearning- 

 
 Ben Harper "Morning Yearning" https://www.youtube.com/watch?v=LlNGEpief3Q

 


Yearning and Humor

Seinfeld "The Keys" (Do You Ever Yearn?) https://www.youtube.com/watch?v=vnqBAuehmhM


Integrating yearning and visual literacy, I thought I'd share the infographic below on how advertisers and marketers use color and design to help play to our yearnings and affect our purchasing. While it is meant for marketing purposes, as consumers, it's awful helpful to know how we may or may not be suckered into following and feeding our impulses and yearnings.

[Note: the infographic below on how color,  design, time, and the power of words are used to play on our yearnings and affect our purchases can be found at  http://blog.kissmetrics.com/color-psychology/?wide=1 and used the following resources: dirjournal.com, colormatters.com, "The Effects of Store Environment on Shopping Behaviors: A Critical Review" by Shun Yin Lam, "The Profit of Color" by Color Marketing Group,  and "The Psychology of Color in Marketing by June Campbell.]








How do colors affect purchases?


That's about it for this week.
Thank you, as always for your visit.  Please share your yearnings in the comments below.



4 comments:

  1. I did a whole study with grade 7 kids about how colour affects buying. Fascinating stuff.

    Leslie
    abcw team

    ReplyDelete
  2. Gimme, gimme. Fascinating stuff!
    ROG, ABCW

    ReplyDelete
  3. Great information, the Info-graphic is very cool as well.
    Have a nice day!

    ReplyDelete
  4. These types of buying boosts really are spot on.
    When one looks at a stores merchandising its really obvious and I have to admit it can influence me too.

    ReplyDelete